My name is Sam Howard, founder of EquityMasters. Over the past decade, I’ve spent my career in venture capital and private markets, where I’ve had the privilege of assessing and investing in countless businesses. Through this experience, I’ve honed valuable skills that I now apply to my own personal investments, helping me make decisions grounded in analysis rather than emotion.

Like many others, my journey started with a deep curiosity about how the stock market worked. When I first began investing over 15 years ago, I devoured everything I could—scouring the internet, reading books, and taking courses—trying to answer one simple question: “How do I make an informed investment decision?”

‍Despite spending years researching and investing in degrees and certifications, I often found that much of the readily available information focused on technical analysis for day traders. While I believe technical analysis has its place, I was more interested in understanding the business fundamentals—the company’s viability, its long-term potential, and whether its stock price reflects that value. Surprisingly, finding information on this was far more difficult than I expected.

The inspiration behind EquityMasters came from my own frustrations as an investor. I wanted to create a series of tools to help everyday investors make informed, fact-based investment decisions—not based on the emotional, quick-buck mentality of day trading, but through fundamental analysis combined with a touch of technical insight. This approach aligns with the methods used by professional investors to assess the intrinsic value of a stock and determine whether it represents a good buying opportunity.

In a world filled with market noise, opinions, and hype, I wanted to provide a resource that helps people filter out the chaos and focus on the facts. EquityMasters is my way of offering others what I wish I had when I first started: straightforward, professional-grade tools to help you make smarter, more confident investment decisions based on solid data, not speculation.

The information I provide isn’t rooted in guesswork or conjecture—it’s based on the same principles that professional investors use every day to evaluate companies. My goal is to help you remove the emotion from investing and make decisions that are grounded in reality and long-term value.